Subaru Logo Meaning and History

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When Subaru brand was launched as part of Fuji Heavy Industries in early 1950s, its founder, Kenji Kita, decided to name the japanese car company after the Pleiades star cluster of Taurus constellation, translated to Japanese. Pleiades, also known as Seven Sisters, is a cluster, composed of extremely luminous hot blue stars that can be visible with the naked eye in night sky.

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Quite naturally, Subaru logo embraced the graphic representation of the star cluster. At the same time, the biggest star symbolized the parental company Fuji Heavy Industries, while the other five stars represented the companies that merged to create it, including the automobile division, the aerospace division, the Subaru Industrial Power Products division, the eco technology division and the buses and railroad cars division.

Subaru Old Logo

The logo has evolved since 1950s as the background color and disposition of the stars changed a number of times. Earlier versions featured a rather correct model of the cluster and interconnected stars. As Subaru designers were looking for successful logo variations, changes included gold design of the stars, red or speckled background and slight modifications of the circling silver oval. Later on the classic disposition of the Pleiades stars was replaced with a more attractive and organized structure that saw the biggest star move to the upper left side of the logo and the other five lining up in the bottom right corner. The latest Subaru emblem update saw the blue background become lighter and acquire gradient shades. The oval has gone more flattened.

Subaru Company Logo

The cars produced with this logo have become recognized throughout the world for their Symmetrical All Wheel Drive used in most vehicles, boxer engines and successful history in Motorsports, specifically World Rally Championship titles earned by Subaru Impreza WRX.

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Logo Description

Subaru Emblem

Subaru logo is a representation of the Pleiades star cluster in the constellation of Taurus. Six hot blue stars are neatly organized inside the dark blue background, standing for space or night sky. The big star on the left also represents Fuji Heavy Industries, while five smaller stars on the right stand for its subsidiaries, including Subaru, the automobile division.

Shape of the Subaru Symbol

Subaru Car Emblem

The Subaru symbol is a flattened silver oval, containing six four-point figures, representing stars. The biggest star rises above the other ones in the upper left side of the logo, while the rest are combined nicely on the right. All of them actually have different sizes. Earlier emblems seemed less organized, but featured a more correct representation of the Pleiades star cluster.

Color of the Subaru Logo

Subaru logo

The colors of the Subaru logo are meant to symbolize the sight of the Pleiades star cluster in night sky. Silver stars lie on the deep blue background to form a somewhat romantic image. The oval, completing the logo, is painted silver. The earlier Subaru emblems featured black, red and gold colors, invariably matched with silver.

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Subaru Emblem

Subaru symbol

Subaru symbol

Subaru symbol

Subaru Car Symbol

Subaru Logo Wallpaper

Subaru logo

Subaru logo

Subaru logo

Subaru emblem

Subaru emblem

Subaru emblem

Subaru Logo

Subaru emblem

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About Researcher
Audu Ezekiel is fueled by his passion for understanding the nuances of cross-cultural advertising. He considers himself a ‘forever student,’ eager to both build on his academic foundations in content writing and stay in tune with the latest digital marketing strategies through continued coursework and professional development.
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